Lotte Tisenkopfa-Iltnere founded MADARA Cosmetics in 2006 with a quest for safe and honest beauty products. As an entrepreneur, Lotte has been passionate about creating an open business model focusing on sustainability and ethical production methods.

MÁDARA pioneered scientific research and ingredient innovations based on organic plants from the Nordic and Arctic regions, owns a skincare production factory in Marupe (Latvia), exports products to over 30 countries, and employs more than 100 people.

Member of the board of MARTA, SOS center, working with victims of domestic violence, sexual abuse, and human trafficking while focusing on human rights and gender equality.

Frequently gives presentations at various events and conferences to encourage female entrepreneurship.