Jack Horner founded and ran a leading creative, content and experiential agency, FRUKT, for many years, growing from 2 to 150 people across 7 global offices. FRUKT created services, platforms and marketing programmes for world leading clients [Coca Cola, Mastercard, O2, Jaegermeister, Heineken, AB InBev, Diageo, Sony]. FRUKT was sold to Interpublic Group in 2012 and after 15 years.Prior to that 15-year chapter, Jack studied music and worked as a producer. In the mid-nineties he was in the first wave of then called New Media people imagining the future once dial-up speeds improved, today called Warner Music Group, WEA.