Heini Karpinen is is experienced in service design, business creation and education. She has strengthened the conditions of doing business in Edtech: creating better learning services, been a CEO of an impact-driven startup, co-founded and chaired a national Edtech industry association. Designing a functioning Edtech marketplace is one of the most interesting challenges that the European Edtech companies, technology giants, Academia, cities, government and other stakeholders have been talking about lately. What is the common denominator we could build our common vision on?