Betina Simonsen has been the CEO for Lifestyle & Design Cluster the last 11 years. The cluster has a large focus on entrepreneurship and the growth layer of the lifestyle industry. The cluster host two incubation hubs and a lab with experimentation of new technologies. The cluster is the initiators and program leader of the Nordic Buzz accelerator program with more than 120 participating entrepreneurs. 

Betina has previously held managing positions within the lifestyle industry overseas
in Japan, UK  and the US and has worked as head of education at Via Design.  Today besides her position at the cluster, she holds board positions in
lifestyle companies  and serves as mentor.