Welcome to the fourth webinar of “This is CBN Science”, with focus on tourism and creativity!

On Thursday, November 26th at 12:00 CET, you will have the opportunity to get inspired, participating in an interactive webinar with bright minds, focused on Tourism creativity and innovation! Prof. Dr. Greg Richards will present his project about the role of creative tourism and the designing of creative places.

“Creativity has become a strategy in the making of places, with cities and regions seeking to increase their attractiveness to the creative class, support the creative industries or to become ‘creative cities’. ” (Greg Richards, 2020)

Greg Richards is Professor of Placemaking and Events at Breda University of Applied Sciences and Professor of Leisure Studies at Tilburg University in the Netherlands. He has worked extensively on the synergies between tourism, culture and the creative economy.

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